The Story

Vanilla was founded by Will Keller, a veteran CPA who left his job at a big, boring firm to raise his kids and do freelance work for small companies on the side. After helping several businesses move their accounting to the cloud, Will saw how ridiculously superior it was... so he gathered up everything he knew and started Vanilla.

We are for:

Cloud accounting systems
Downloading everything
Paperless recordkeeping


We are against:

Desktop software and networks
Manila folders and filing cabinets
Crazy year-end accounting stress


What makes Vanilla different from other firms?

Two big things. First, we offer a limited range of services designed especially for small businesses. Second, we’re a cloud-based firm and we do 90% of our work online.

How much do your services cost?

That depends on your situation but our prices typically range from $575-$1,875/month. In most cases, we can handle a business’ complete accounting needs for one-third to one-half the cost of hiring an employee.

Do you work on any systems besides QBO and Xero?

No, sorry! We still know and love QuickBooks desktop but we officially moved to the cloud in 2017 because it’s now the superior choice for most small businesses. If you want to know why, click here.